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Campaign IdeaCustomer SegmentationFree & Open Source

Big Spender, No Card

Prioritise card-on-file outreach for high-value clients who still pay manually at every visit.

EmailIn-StoreSMS
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Quick Answer

Big Spender No Card targets your highest-spending clients who do not have a card saved on file. These are your most valuable customers, and they deserve the fastest, smoothest checkout experience. Getting their card on file also protects your revenue from late cancellations and no-shows.

The Problem

Your biggest spenders are paying manually at every visit. This creates friction at checkout, delays their departure, and means you have no protection against late cancellations or no-shows from your most valuable clients. It is also a poor experience for a client who should feel like your most valued customer.

The Strategy

Cross-reference your highest spenders with card-on-file status. Reach out personally (not via mass email) to offer the convenience of stored payment. For your top clients, this should feel like a VIP upgrade, not a policy requirement.

Data Insight

Cross-reference spend ranking with card-on-file status. High-value clients without a card are your priority conversion targets.

How to Execute

Step-by-step guide to running a Big Spender, No Card campaign

1

Identify the segment

Cross-reference your top 20% by spend with those who have no card on file. This is your priority list.

2

Frame it as VIP treatment

"Sarah, as one of our most valued clients, we wanted to offer you our express checkout. Save your card and skip the queue every time."

3

Emphasise security

Mention that card details are stored securely by Stripe and they will always receive a receipt before being charged.

4

Offer a perk

A free premium add-on when they save their card for the first time. Make it feel like a reward, not a requirement.

5

Train your team

Ensure your team mentions card-on-file at checkout for these specific high-value clients: "Would you like to save your card for express checkout next time?"

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Create outreach for high-spending clients who don't have a card on file. Position card storage as a VIP perk, not a requirement. Include: 1) Personal email (VIP tone) 2) In-person script for team 3) SMS (160 chars). British English. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create VIP checkout promotion graphics for "{businessName}". Message: "Express Checkout for Our VIPs." Premium, exclusive aesthetic. Brand colour: {brandColour}, font: {fontFamily}.

Suggested Formats

Instagram Story (1080x1920)Email Header Banner (600x200)A5 Counter Card (148x210mm)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost cross-references spend with card status

pro plan
  • Instantly see high-value clients without a card on file
  • One-tap personalised email template for VIP clients about express checkout
  • Secure Stripe-powered card storage (PCI-DSS compliant)
  • Cancellation and no-show protection for card-on-file clients
  • Automatic receipt generation after every payment
Explore Payments

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

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