Campaign IdeaCustomer Segmentation
Recurring Client Rewards
Reward clients on recurring schedules for their consistency with loyalty bonuses that reinforce the behaviour.
EmailIn-StoreSocial Media
5 stepsRead more
Campaign IdeaCustomer SegmentationFree & Open Source
High-Frequency Short-Gap Bookers
Upsell maintenance packages to clients who book every 2-3 weeks, offering predictable pricing for their frequent visits.
EmailIn-StoreSMS
Quick Answer
High-Frequency Short-Gap Bookers are clients who visit every 2-3 weeks. These frequent visitors are ideal candidates for maintenance packages or subscriptions that offer a small discount in exchange for predictable, prepaid bookings. This locks in revenue and increases client lifetime value.
The Problem
Clients who visit every 2-3 weeks are your most frequent visitors, but they pay full price every time and could be lured away by a competitor offering a package deal. Without a retention mechanism, these high-frequency clients remain vulnerable to switching.
The Strategy
Offer a maintenance package specifically for high-frequency clients: prepay for 4 visits, get the 5th free (or a percentage discount). This locks in revenue, rewards loyalty, and creates switching costs.
Data Insight
Analyse booking frequency. Clients with an average gap of 14-21 days across 5+ appointments are your high-frequency segment.
How to Execute
Step-by-step guide to running a High-Frequency Short-Gap Bookers campaign
1
Identify the segment
Filter clients with an average booking frequency of 2-3 weeks over their last 5+ appointments.
2
Design a package
Simple: "Buy 4 grooms, get the 5th at 50% off" or a monthly flat rate. Keep it straightforward.
3
Pitch it personally
"Hi Sarah, you and Bella visit every two weeks like clockwork. We have created a maintenance package that saves you [amount] per month."
4
Make it easy to purchase
One-click package purchase. No complicated terms. Clear value proposition.
5
Track package retention
Monitor package renewal rates. High-frequency clients on packages should have near-zero churn.
AI-Powered Prompts
Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.
ChatGPT Prompt
Paste into ChatGPT for marketing assets
You are a marketing expert for "{businessName}". Create a campaign to convert frequent (every 2-3 week) clients to a maintenance package. Include: 1) Package announcement email 2) In-store signage 3) Follow-up email for unconverted clients. Show the savings clearly. British English. Brand colour: {brandColour}, font: {fontFamily}.Canva Design Brief
Paste into Canva Magic Design
Create package promotion graphics for "{businessName}". Highlight savings for frequent visitors. Message: "Your regular visits, now with rewards." Brand colour: {brandColour}, font: {fontFamily}. Clean pricing layout.Suggested Formats
Instagram Post (1080x1080)A5 Flyer (148x210mm)Email Header Banner (600x200)
Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.
Do this inside Petboost
Petboost identifies high-frequency bookers and manages packages
- Booking frequency analysis surfaces your most frequent clients
- Package and course management built into the booking system
- Automatic package credit tracking and balance alerts
- One-tap package pitch email with client-specific savings calculation
- Revenue forecasting shows the impact of converting to packages
This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.