Petboost Logo
Campaign IdeaPet LifecycleFree & Open Source

Pet Birthday Celebrations

Run a birthday promotion or social shout-out for pets with birthdays this month.

EmailSocial MediaSMSIn-Store

Quick Answer

Pet Birthday Celebrations targets pets with birthdays in the current month with a special promotion, social media feature, or small birthday treat. Birthday outreach has among the highest open rates and engagement of any email campaign because pet owners love celebrating their pets.

The Problem

You have pet birthdates in your records but never use them. Meanwhile, pet birthdays are one of the most emotionally resonant marketing triggers. A birthday message feels personal, thoughtful, and shows you care about their pet as an individual.

The Strategy

Filter pets by birth month and send birthday greetings with a small perk (birthday bandana, free add-on, or social media feature).

Data Insight

Count pets with birthdays in the current month from your pet birthdates data.

How to Execute

Step-by-step guide to running a Pet Birthday Celebrations campaign

1

Identify this month's birthdays

Filter pets by birth month to find upcoming birthdays.

2

Send birthday greetings

Personal email or SMS: "Happy birthday, Bella! 🎂 Book this month and enjoy a free birthday bandana."

3

Social media feature

With permission, post a "Happy Birthday" feature for birthday pets.

4

Offer a birthday perk

Free bandana, small treat, or birthday photo opportunity.

5

Automate monthly

Set up a monthly process to pull birthday pets and send greetings.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Create a pet birthday celebration campaign. Include: 1) Birthday email template 2) Social media birthday post template 3) SMS birthday greeting (160 chars) 4) Birthday perk ideas. British English. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create pet birthday celebration graphics for "{businessName}". Festive, fun, celebratory. Space for pet photos. Include birthday hat/crown element. Brand colour: {brandColour}, font: {fontFamily}.

Suggested Formats

Instagram Post (1080x1080)Instagram Story (1080x1920)Email Header Banner (600x200)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost surfaces pet birthdays automatically

pro plan
  • Birthday pets identified in the Marketing Ideas tab each month
  • One-tap birthday email with pet name and age
  • Birthday tracking across your entire client base
  • Automated birthday reminders for your team
  • Social media content calendar integration

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.