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Campaign IdeaCustomer SegmentationFree & Open Source

Recurring Client Rewards

Reward clients on recurring schedules for their consistency with loyalty bonuses that reinforce the behaviour.

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Quick Answer

Recurring Client Rewards recognises clients who maintain consistent recurring schedules with small loyalty perks. Recurring clients are your most predictable revenue, and rewarding their consistency reinforces the behaviour, reduces churn, and encourages others to set up recurring bookings.

The Problem

Your most reliable clients, the ones who book like clockwork every 4-6 weeks, get the same treatment as irregular drop-ins. Their consistency is the foundation of your predictable revenue, but you have never acknowledged it. Meanwhile, they see competitors offering loyalty programmes and wonder if they would be more valued elsewhere.

The Strategy

Create a simple rewards tier specifically for recurring clients. After every 5th consecutive recurring appointment, offer a small perk (free add-on, priority scheduling, or a birthday treat for their pet). This costs almost nothing but creates powerful psychological commitment.

Data Insight

Count clients with active recurring appointment schedules. These clients represent your most predictable revenue stream.

How to Execute

Step-by-step guide to running a Recurring Client Rewards campaign

1

Identify recurring clients

Filter for clients with active recurring appointment schedules. These are your loyalty programme candidates.

2

Design tiered rewards

Every 5th recurring visit: free nail trim or teeth clean add-on. Every 10th: free upgrade to premium service. Every 25th: VIP status with priority booking.

3

Communicate the programme

Send a personalised message: "Hi Sarah, because you and Bella are one of our amazing regulars, we have enrolled you in our Loyalty Rewards programme. Your next free add-on is just 2 visits away!"

4

Track progress visibly

If possible, give clients visibility into their progress: "3 of 5 visits completed towards your next reward." This creates anticipation and commitment.

5

Celebrate milestones

When a client earns a reward, make it feel special. A handwritten note, a social media shout-out, or a small physical gift makes the reward memorable.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Design a loyalty rewards programme for recurring clients. Include: 1) Programme announcement email 2) Milestone congratulations email (5th, 10th, 25th visit) 3) Social media post promoting the programme 4) In-store counter card copy. British English. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create loyalty programme graphics for "{businessName}". Include: loyalty card design, milestone celebration post. Message: "Your consistency deserves a reward." Brand colour: {brandColour}, font: {fontFamily}. Professional, warm.

Suggested Formats

Business Card - Loyalty (90x55mm)Instagram Post (1080x1080)A5 Counter Display (148x210mm)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost tracks recurring schedules automatically

pro plan
  • All recurring clients identified in one view
  • Track consecutive visit streaks for reward eligibility
  • Automated reminders keep recurring schedules on track
  • One-tap loyalty emails with personalised progress updates
  • Recurring appointment management is built into the core scheduling system
Explore Scheduling Features

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

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