Senior Pet Wellness Month
Partner with a local vet for a senior wellness campaign targeting pets 7+ years old.
Quick Answer
Senior Pet Wellness Month is a campaign targeting pets aged 7+ with gentle grooming packages, vet partnerships, and educational content about senior pet care. This positions your business as caring and knowledgeable while opening cross-referral opportunities with local veterinary clinics.
Senior pets have different grooming needs but most businesses offer the same service regardless of age. Older pets need gentler handling, shorter sessions, and more frequent monitoring. Their owners are often anxious about their ageing pet and appreciate a groomer who understands.
Identify all pets 7+ years old and run a dedicated Senior Pet Wellness Month. Partner with a local vet for cross-referral. Create educational content about senior pet grooming needs.
Data Insight
Count pets 7+ years old in your client base. This segment often represents 20-35% of a mature grooming business.
Step-by-step guide to running a Senior Pet Wellness Month campaign
Identify senior pets
Filter your pet list for those 7+ years old based on birthdate records.
Design senior-specific services
Shorter appointment times, gentler products, extra comfort measures.
Partner with a vet
Approach local vets for cross-referral: you recommend health checks, they recommend grooming.
Create educational content
Blog posts, social media, in-store signage about senior pet care.
Run the month-long campaign
Email senior pet owners, post content weekly, offer a special senior grooming package.
Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.
ChatGPT Prompt
Paste into ChatGPT for marketing assets
You are a marketing expert for "{businessName}". Create a Senior Pet Wellness Month campaign. Include: 1) Launch email to senior pet owners 2) Vet partnership pitch letter 3) Social media series (4 educational posts) 4) In-store poster. British English. Brand colour: {brandColour}, font: {fontFamily}.Canva Design Brief
Paste into Canva Magic Design
Create Senior Pet Wellness Month graphics for "{businessName}". Gentle, caring aesthetic. Space for senior pet photos. Message: "Extra care for your golden-year companion." Brand colour: {brandColour}, font: {fontFamily}.Suggested Formats
Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.
Petboost calculates pet ages automatically
- Pet age calculation from birthdate data
- Filter pets by age range in the Pets deep dive
- One-tap email to senior pet owners
- Track senior pet appointment patterns and preferences
- The Marketing Ideas tab surfaces this when you have enough senior pets
This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.