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Campaign IdeaCustomer SegmentationFree & Open Source

Welcome New Clients

Feature new clients from the last 30 days on a "Welcome Wall" or social media shout-out to make them feel valued from day one.

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Quick Answer

A Welcome New Clients campaign celebrates first-time visitors with a social media shout-out, a welcome email, or an in-store welcome wall. Making new clients feel valued from their very first visit dramatically increases the chance they will return and become regulars rather than one-time visitors.

The Problem

A new client's first visit is the most critical moment in the relationship. If they feel like just another number, they will not come back. Most pet businesses invest heavily in getting new clients through the door but do nothing special once they arrive. That first impression gap costs you repeat business.

The Strategy

Create a welcoming experience for every new client in their first 30 days. A personal welcome email after their first visit, a social media shout-out (with permission), or a small welcome gift creates an emotional connection that turns a one-time visitor into a loyal regular.

Data Insight

Count new clients (first appointment date within last 30 days) and track how many return for a second visit. A healthy conversion rate is 60-70%.

How to Execute

Step-by-step guide to running a Welcome New Clients campaign

1

Identify new clients

Pull clients whose first appointment was within the last 30 days. These are your newest members of the family.

2

Send a personal welcome

Within 24 hours of their first visit, send a warm welcome email: "It was lovely meeting [PetName] today! We hope to see you both again soon." Keep it genuine, not templated.

3

Social media feature

With permission, share a before-and-after or "welcome to the family" post featuring the new pet. Tag the owner if they are on social media. This makes them feel special and shows your community spirit.

4

Encourage the second booking

Include a gentle nudge to book their next appointment: "Most of our clients bring [PetName] every [X] weeks. Would you like to set up a regular schedule?"

5

Track first-to-second visit conversion

Monitor what percentage of first-time clients return for a second visit. This is your most important growth metric.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for a pet care business called "{businessName}".

## Brand Identity
Primary colour: {brandColour}
Brand font: {fontFamily}

## Campaign Brief
**Campaign Name:** Welcome New Clients
**Objective:** Make first-time visitors feel valued and encourage them to return for a second booking.

## What I Need
1. **Welcome Email** (sent within 24 hours of first visit)
   - Reference the pet by name
   - Thank them for choosing us
   - Gentle nudge to book again

2. **Social Media "Welcome to the Family" Post** (2 variations)
   - Celebrating a new pet joining the client family
   - Before-and-after concept

3. **Follow-Up Email** (7 days after first visit, if no second booking)
   - Softer, checking-in tone
   - Ask for feedback on their experience

4. **SMS** (max 160 characters, sent day after first visit)

## Tone Guidelines
- Warm, genuine, welcoming
- British English spelling
- Pet-focused: reference the pet by name
- Not pushy about rebooking

Canva Design Brief

Paste into Canva Magic Design

Create marketing graphics for a pet care business called "{businessName}".

## Design Brief
**Campaign:** Welcome New Clients
**Message:** Welcome to the family! We loved meeting your pet
**Audience:** First-time visitors

## Brand Colours
- **Primary:** {brandColour}

## Typography
- **Brand Font:** {fontFamily}

## Style Guidelines
- Warm, welcoming, celebratory
- Space for before-and-after pet photos
- "Welcome to the family" feel
- Professional but personal

## Copy to Include
- **Headline:** "Welcome to the Family!"
- **Subtext:** "We loved meeting [PetName] and can't wait for the next visit"
- **Call-to-Action:** "Book Your Next Appointment"

Suggested Formats

Instagram Post (1080x1080)Instagram Story (1080x1920)Email Header Banner (600x200)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost surfaces your newest clients automatically

pro plan
  • The Marketing Ideas tab identifies clients with their first appointment in the last 30 days
  • One-tap welcome email with the pet name already filled in
  • Track first-to-second visit conversion rates in the Customers deep dive
  • Automated appointment confirmation emails set the right tone from day one
  • Self-service booking lets new clients rebook on their own terms
Explore Reporting & Intelligence

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

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