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We Miss You (90+ Day Lapsed)

Re-engage clients who have not visited in 90+ days with a warm, personal "we miss you" email that encourages rebooking.

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Quick Answer

The We Miss You email targets clients whose last appointment was over 90 days ago with no future booking. A gentle, personal reconnection message with the pet's name encourages rebooking without being pushy. This is one of the highest-ROI email campaigns for pet businesses.

The Problem

Clients drift away silently. There is no dramatic exit, no angry phone call. One day they just stop booking. By the time you notice, it has been three months and they have probably found someone else. The awkward part is you have their contact details, you know their pet's name, but reaching out after a long gap feels uncomfortable.

The Strategy

Send a warm, personal email that leads with the pet's name, not a sales pitch. "We miss Bella!" feels genuine. "20% off your next groom!" feels transactional. The goal is to reopen the relationship, not close a sale. Keep it short, warm, and make rebooking effortless.

Data Insight

Filter your customer list by last appointment date (90+ days ago) with no future booking. This segment typically represents 15-25% of a pet business's client base.

How to Execute

Step-by-step guide to running a We Miss You (90+ Day Lapsed) campaign

1

Identify the segment

Pull all clients whose last completed appointment was 90+ days ago and who have no future booking scheduled. Exclude clients you know have moved away or whose pets have passed.

2

Personalise with the pet name

Use the pet's name in the subject line and opening. "We miss Bella!" is infinitely more effective than "We miss you!" People respond to their pet's name more than their own.

3

Keep the tone warm, not salesy

This is a reconnection, not a promotion. Express genuine care about the pet, mention something specific if possible (breed, last service), and avoid discounts in the first outreach.

4

Make rebooking frictionless

Include a direct booking link or clear instruction: "Reply to this email and we will find a time that works." Remove every barrier between reading and action.

5

Follow up once, then stop

If no response after 7 days, send one follow-up. After that, respect their silence. Add them to a "quiet lapsed" list and try again in 3 months.

Email Template

Clients whose last appointment was 90+ days ago with no future booking scheduled

Subject Line

We miss {petName}!

Hi {firstName}, It has been a while since we saw {petName} and we just wanted to check in. We hope everything is going well! If {petName} is due for a groom, we would love to see you both again. You can book online anytime, or just reply to this email and we will find a time that works. We are here whenever you are ready. Warm regards, The {businessName} Team

Replace {firstName}, {petName}, and {businessName} with actual values before sending

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for "{businessName}". Create a "We Miss You" email campaign for clients who haven't visited in 90+ days.

## What I Need
1. **Primary Email** (warm reconnection, NOT a sales pitch)
   - Subject line with pet name placeholder: "We miss {petName}!"
   - Body: warm, genuine, references the pet by name
   - Clear rebooking CTA

2. **Follow-Up Email** (7 days later if no response)
   - Different angle, softer tone
   - Offer flexibility: "reply to this email and we'll find a time"

3. **SMS Version** (max 160 characters)
   - Quick, warm check-in

Use {firstName}, {petName}, and {businessName} as placeholders.
British English. Tone: caring, not desperate. Brand colour: {brandColour}, font: {fontFamily}.

Canva Design Brief

Paste into Canva Magic Design

Create a "We Miss You" email header graphic for "{businessName}". Warm, inviting design. Include placeholder for pet photo. Message: "We miss [PetName]!" Soft, welcoming colour palette based on {brandColour}. Font: {fontFamily}.

Suggested Formats

Email Header Banner (600x200)Instagram Story (1080x1920)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Draft this email in one tap inside Petboost

pro plan
  • Petboost identifies clients who have not visited in 90+ days with no future booking
  • The Marketing Ideas tab shows the exact segment size and lets you draft the email instantly
  • Pre-written, personalised email templates with each pet's name already filled in
  • One-tap email drafting opens your email client with recipients in BCC, subject, and body pre-filled
  • Real-time data means the segment is always current, not a stale spreadsheet export
Explore Reporting & Intelligence

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.

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