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Campaign IdeaCustomer SegmentationFree & Open Source

Win Back Lapsed Regulars

Target previously regular clients (4-6 week frequency) who have gone 8+ weeks without booking, before they find someone else.

EmailSMSSocial Media

Quick Answer

Win Back Lapsed Regulars targets clients who used to visit every 4-6 weeks but have now gone 8+ weeks without a booking. These are your highest-priority recovery targets because their pattern has broken, and the longer you wait, the less likely they are to return. Proactive outreach within the first 2 weeks of the gap recovers significantly more clients than waiting.

The Problem

Regular clients are the backbone of your business. When someone who came every month suddenly disappears for two months, something has changed. Maybe they had a bad experience, found somewhere cheaper, or simply forgot. The dangerous part is that every week you wait makes it harder to win them back, because they are forming new habits with someone else.

The Strategy

Monitor booking frequency and trigger outreach the moment a regular client misses their expected window. The message should acknowledge the gap without being guilt-trippy: "We noticed it has been a bit longer than usual since [PetName]'s last visit. Is everything okay?" This feels caring, not pushy.

Data Insight

Cross-reference average booking frequency with days since last appointment to find clients who have broken their pattern. Focus on those with 3+ previous visits and a current gap exceeding their average by 50%+.

How to Execute

Step-by-step guide to running a Win Back Lapsed Regulars campaign

1

Define "regular" for your business

A regular client is someone who has visited at least 3 times with an average frequency of 4-6 weeks. This varies by service type (groomers may see 4-6 weeks, walkers daily or weekly).

2

Set your trigger point

When a regular client exceeds their average frequency by more than 50% (e.g., a 4-week client hits 6+ weeks), they enter the "at risk" zone.

3

Send a caring check-in

Do not lead with a promotion. Lead with care: "Hi Sarah, we noticed it has been a bit longer than usual since Bella's last visit. Is everything okay? We're here whenever you're ready."

4

Offer to hold their slot

If they used to book a specific day/time, mention that: "Your usual Thursday 10am slot is still available if you would like to lock it in."

5

Escalate if needed

If no response after the first outreach, try a different channel (SMS if you emailed, or a phone call for high-value clients). After two attempts, add them to the lapsed segment and try a full win-back campaign later.

AI-Powered Prompts

Copy these ready-to-use prompts into ChatGPT or Canva to instantly generate marketing assets for this idea. Just replace the placeholders with your business details.

ChatGPT Prompt

Paste into ChatGPT for marketing assets

You are a marketing expert for a pet care business called "{businessName}".

## Brand Identity
Primary colour: {brandColour}
Brand font: {fontFamily}

## Campaign Brief
**Campaign Name:** Win Back Lapsed Regulars
**Objective:** Re-engage clients who used to visit every 4-6 weeks but have now gone 8+ weeks without booking.

## What I Need
1. **Caring Check-In Email**
   - Lead with concern, not a promotion
   - Reference the pet's name and their usual schedule
   - Offer to hold their regular time slot

2. **Follow-Up SMS** (if no email response after 7 days, max 160 chars)

3. **Social Media Post** (general, not targeting specific clients)
   - Remind clients about maintaining regular grooming schedules
   - Educational angle: why consistent grooming matters for coat health

## Tone Guidelines
- Caring and concerned (not guilt-trippy)
- British English spelling
- Pet-focused, reference the pet by name
- Make it feel one-to-one, not like a mass campaign

Canva Design Brief

Paste into Canva Magic Design

Create marketing graphics for a pet care business called "{businessName}".

## Design Brief
**Campaign:** Regular Grooming Reminders
**Message:** Consistent grooming keeps your pet healthy and happy
**Audience:** General (educational content to prevent lapsing)

## Brand Colours
- **Primary:** {brandColour}

## Typography
- **Brand Font:** {fontFamily}

## Copy to Include
- **Headline:** "Consistent Care, Happy Pet"
- **Subtext:** "Regular grooming is about health, not just looks"
- **Call-to-Action:** "Book Your Regular Slot"

Suggested Formats

Instagram Post (1080x1080)Instagram Story (1080x1920)Facebook Post (1200x630)

Replace {businessName}, {brandColour}, and {fontFamily} with your actual business details for the best results.

Do this inside Petboost

Petboost detects broken booking patterns automatically

pro plan
  • Booking frequency analysis identifies clients whose gaps are getting longer
  • The Marketing Ideas tab surfaces "at risk" regulars before they fully lapse
  • One-tap email with pre-written caring check-in messaging
  • Real-time data means you catch lapsing clients in the critical first 2 weeks
  • Track win-back rates to see which outreach approaches work best

This idea is yours to use however you like. Petboost simply makes it faster with real-time data and intelligent customer segmentation.