February 2026 has been, without question, the most productive month in Petboost history. We shipped more features, more intelligence, and more value in the last few weeks than some platforms ship in a year. This is the update we have been building towards since day one.
If you have been using Petboost, you are about to see your dashboard come alive in ways it never has before. If you have been thinking about switching, there has never been a better time.
Let's break down everything that just landed.
1. Reporting & Intelligence: 7 Analytics Tabs, One Unified View
The Feature
This is the headline act, and it's a big one. Petboost now ships with a full-blown Reporting & Intelligence suite that gives you seven dedicated analytics tabs: Overview, Appointments, Customers, Team, Services, Financial, and Map. Each tab delivers real metrics, real charts, and real insight cards powered by your actual booking data.
The Overview tab alone gives you revenue trends, completion rates, top performers, revenue by service (interactive donut chart), and up to 9 automated insight cards covering everything from demand imbalance to performer dependency risk. The Appointments tab breaks down your bookings over time, completion rates, status breakdowns, day-of-week patterns, and 9 more insight cards including cancellation impact and pending payment alerts. Customers tracks active and new clients, average spend, pets served, and retention insights. Team shows workload balance, utilisation rates (colour-coded: green for 80%+, amber for 50-80%, red for under 50%), and individual performance tables. Services plots your offerings on a scatter chart by revenue vs. appointments, with bubble size representing impact. Financial covers total revenue, package revenue, average transaction values, refunds, payment success rates, and a full revenue forecast deep dive.
That is seven complete views of your business, each one designed to surface the numbers that matter without you having to hunt for them.
Use Cases
- A dog grooming salon owner opens the Overview tab on Monday morning and immediately sees that weekend revenue dropped 18% compared to last month, with a demand imbalance insight flagging that Tuesdays are consistently quiet, costing them an estimated $400/week in lost capacity
- A daycare operator uses the Team tab to discover one staff member is running at 95% utilisation while another is at 40%, and rebalances the schedule to level the workload
- A mobile dog walker checks the Financial tab and spots that their payment success rate dropped to 88% last week, with 6 declined payments totalling $480 still outstanding
Bottom Line
You do not need a separate analytics tool, a spreadsheet, or a consulting session to understand your business. It is all here, pre-computed and waiting for you every time you log in. Over 60 automated insight cards across all tabs surface patterns you would never spot manually.
2. Forecasting & Period Comparison: See Where You're Headed
The Feature
Every analytics tab now supports period comparison (compare up to 3 prior periods of equal length) and forecasting (project up to 3 future periods using day-of-week weighted averaging with trend detection). Comparison data appears as dashed grey overlays on your charts, and forecasts show as dashed violet lines with confidence bands.
Each insight card now includes a Period Comparison Bar, a horizontal visual that shows historical periods, the current period, and forecasted data segments at a glance. The forecast methodology uses your real booking patterns (weighted by day of week) and detects trends to produce a revenue projection with a min-max confidence range.
The Financial tab takes this further with a dedicated Revenue Forecast Deep Dive that shows forecasted vs. actual revenue, variance percentages, pace indicators (are you on track for the period?), and forecast accuracy metrics.
Use Cases
- A boarding facility compares this February to last February and the February before that, immediately seeing a 22% year-on-year growth trend in boarding revenue
- A grooming studio uses the 3-period forecast to project March revenue at $14,200 (confidence range: $12,800 to $15,600), helping them decide whether to hire a new stylist
- A daycare centre checks the pace indicator mid-month: they are 55% through February but have already hit 62% of the forecasted revenue, confirming they are tracking ahead
Bottom Line
You are no longer flying blind into next month. Forecasting turns your historical data into a roadmap. Compare where you have been, see where you are, and project where you are going, all in the same view.
3. Insight Calculation Explainers: Transparent Intelligence
The Feature
Every one of the 60+ insight cards now comes with a calculation tooltip that opens a step-by-step explainer showing exactly how the insight was derived. Each explainer includes a context panel ("Based on" evidence), numbered calculation steps with your real values plugged in, a takeaway ("What this means for you"), and a data footer showing when the analytics data was last computed and the reporting period it covers.
This is not a black box. You can see the maths behind every number.
Use Cases
- An owner questions why the "Revenue Consistency" insight is flagged amber and opens the explainer to see that their daily revenue ranges from $120 to $890, a variance that suggests over-reliance on certain days
- A manager clicks the "Staff Utilisation" calculation and discovers it compares booked hours against available hours from their working hours template, helping them understand why one team member shows 45% utilisation despite feeling busy
Bottom Line
Trust your data because you can verify it. Transparent calculations mean you can act with confidence, not just hope the numbers are right.
4. Geographic Intelligence: Map Your Revenue by Suburb
The Feature
The Map tab is an on-demand analysis that geocodes every customer address and plots them on an interactive map. It comes with five viewing modes: Revenue Mode (bubbles sized by suburb revenue), Customers Mode (individual dots, green for recent, red for lapsed), Team Mode (team member markers), Weekday Mode (appointments by day and suburb), and Boundaries Mode (suburb polygons shaded by revenue).
You get metrics on suburbs serviced, total mapped revenue, your top suburb, and customer density. Plus insight cards for geographic concentration, high-value suburb opportunities, growth areas, and suburb saturation. A revenue-by-suburb table ranks your top 15 suburbs with client count, appointment count, and revenue.
Use Cases
- A mobile groomer discovers that 45% of their revenue comes from just 2 suburbs, while 3 adjacent suburbs with high pet ownership have zero customers, identifying an obvious growth opportunity
- A daycare uses Weekday Mode to discover that Thursday bookings are concentrated in the northern suburbs, while Monday bookings come from the south, optimising their marketing accordingly
- A grooming salon uses Boundaries Mode to visually confirm that their Google Ads radius targeting covers their actual high-revenue suburbs and excludes dead zones
Bottom Line
Your booking data already knows where your best customers live. Geographic Intelligence surfaces that knowledge on a map so you can make smarter decisions about advertising, service areas, and expansion.
5. Marketing Ideas Tab: 18 Campaign Generators & 11 Email Templates
The Feature
Inside Reporting & Intelligence, there is now a dedicated Marketing Ideas tab that turns your analytics data into actionable marketing. It ships with 18 campaign idea generators across 7 categories (Segmentation, Pet Lifecycle, Seasonal, Geographic, Service, Team, and Community) and 11 ready-to-use email templates across 7 segments (Retention, Lifecycle, Health, Payment, Upsell, Booking, and Appreciation).
Each campaign idea comes with a title, description, data point (pulled from your real numbers), suggested channels (In-Store, Social Media, Email), a relevance score (0-100), and a detailed view with a searchable customer list, draft email action, print option, CSV export, a ChatGPT prompt for generating marketing copy, and a Canva prompt for creating branded graphics.
The email templates are pre-written and personalised with your pet and owner names. They open in your email client (Gmail, Outlook) so you review, edit, and send manually. Petboost does not send automatically: you stay in control.
Campaign ideas include VIP Loyalty Recognition, We Miss You Campaign, Multi-Pet Family Discount, Doodle Day Promotion, Senior Pet Wellness Month, Puppy First Groom Package, Pet Birthday Celebrations, Breed of the Month Spotlight, Slowest Day Flash Sale, Your #1 Suburb, Signature Service Spotlight, Meet the Team Social Series, Google Review Request, Vaccination Awareness Drive, and more.
Email templates cover Haven't Visited in 60/90+ Days, Pet Birthday This Month, Puppy Welcome, Senior Pet Care, Vaccination Expiring Soon, No Card on File, Multi-Pet Offer, No Future Booking Nudge, Rebook Reminder, and VIP Thank You.
Use Cases
- A groomer opens the Marketing Ideas tab and sees "We Miss You Campaign" has a relevance score of 92 because 34 customers haven't booked in 90+ days. They click "View Details," select all 34 customers, and fire off a personalised re-engagement email in 2 minutes
- A daycare uses "Breed of the Month Spotlight" to run a Goldendoodle social media feature, using the ChatGPT prompt to draft the copy and the Canva prompt to create the graphic
- A training facility spots "Vaccination Awareness Drive" flagging 12 pets with vaccinations expiring within 30 days and sends a gentle reminder email to each owner
Bottom Line
Marketing is no longer something you need to "find time for." Your data generates the ideas, identifies the customers, writes the emails, and even helps you create the social content. All you do is click send.
6. Appointment Management: Recurring Series, Price Overrides & More
The Feature
Appointment management received a stack of upgrades. Recurring Series Management lets you create, view, and manage repeating appointment series with full conflict resolution and a progress dialog. Move to Different Date lets you reschedule individual instances without breaking the series. Price Override gives you a per-service toggle to customise pricing on individual appointments without changing your base rates. Appointment Archiving lets you clean up your calendar while preserving financial history. A new Colour Key Dialog shows what every colour on your calendar means (appointment status + service category colours). A Service Categories Selector lets you filter your calendar by service category. And Working Hours & Padding ensures your schedule respects team availability and buffer times.
We also improved loading states, cancellation logic, drag-and-drop on iPad/mobile, and added validation for service items in quick-force booking mode.
Use Cases
- A grooming salon sets up a recurring fortnightly groom for a regular client. When the client needs to skip a week, the staff uses "Move to Different Date" to shift that one instance without touching the rest of the series
- A daycare offers a 10% discount to a loyal client by enabling the price override on their next booking, without changing the service price for everyone else
- A large facility with 8 staff members uses the Colour Key Dialog to train new receptionists on what each calendar colour means
Bottom Line
Your calendar is now smarter, more flexible, and easier to read. Recurring bookings, flexible pricing, and better filtering mean less time managing the schedule and more time doing the actual work.
7. Service Category Colours & Management
The Feature
Service categories now support custom text and background colours that flow through to your scheduler, filters, and reporting. A new delete dialog includes a preview of affected services and a warning before removal. Sorting and grouping by category has been improved across the platform, and a dedicated Products category (with a cyan badge) keeps retail items visually distinct from services.
Use Cases
- A grooming salon assigns warm coral to "Full Groom," soft blue to "Bath & Tidy," and green to "Puppy Groom" so the schedule is readable at a glance from across the room
- A multi-service business (grooming, daycare, training) assigns distinct colours to each category so staff can instantly identify what type of appointment is next without reading the details
- A business owner groups their weekly revenue report by service category colour, making it obvious that grooming drives 65% of revenue while daycare drives 30%
Bottom Line
Colour coding might sound simple, but when you are managing a busy schedule with multiple service types, the ability to visually distinguish appointment types at a glance saves real time every single day.
8. Bulk Send Notes & Photos from Mission Control
The Feature
Mission Control now lets you bulk send post-appointment notes and photos to pet owners at scale. Instead of composing and sending individual emails after every appointment, you can select multiple completed appointments and send personalised notes (with photos attached) to every pet owner in one action. Each email is still personalised with the pet's name, service details, and your business branding.
This pairs with a new Client Introduction Email template that helps you welcome first-time customers with a professional, branded message including what to expect, your policies, and a warm personal touch.
Use Cases
- A grooming salon finishes 15 appointments on a Saturday. Instead of sending 15 individual emails with groom photos, the groomer selects all completed appointments in Mission Control and bulk-sends notes with photos in one action
- A busy daycare wraps up a full day with 25 dogs and sends every owner a quick update with a photo of their pup, all in under a minute
- A new customer completes their first booking and receives a client introduction email with the business's branding, a warm welcome message, and helpful information about what to expect
Bottom Line
Sending groom photos and post-appointment updates is one of the best ways to delight pet owners and build loyalty. Now it takes seconds instead of an hour. Bulk send means no pet parent gets forgotten, even on your busiest days.
9. Customer & Pet Improvements
The Feature
The customer and pet management experience received several targeted improvements. Enhanced Pet Search now supports multi-word queries with smarter matching across owner names, pet names, and contact details. Address Synchronisation keeps pet owner addresses in sync with appointment addresses, critical for mobile businesses that need accurate locations. Magic Import (for migrating from other systems) now features animated loading states, progress tracking, time estimates, and email notification when the import completes. Reference Data Management adds super admin dialogs for managing pet breeds and attributes. And the Pet Demographics Deep Dive in Reporting now surfaces breed distribution, age analysis, multi-pet households, and card-on-file coverage with actionable email templates.
Use Cases
- A receptionist types "golden smith" into the search bar and instantly finds "Buddy" (Golden Retriever) owned by "Sarah Smith," even though neither word matches a single field exactly
- A mobile groomer updates a client's address in their profile and it automatically flows through to all future appointment addresses
- A business migrating from another platform uses Magic Import and watches a real-time progress bar showing "127 of 340 pets imported" with an estimated 4 minutes remaining
Bottom Line
Finding the right pet, keeping addresses accurate, and onboarding new businesses are all faster and more reliable. These are the kinds of improvements that save 5 seconds a hundred times a day.
10. Personalised Smart Google Review Requesting
The Feature
Google reviews are the lifeblood of local pet businesses, and Petboost now makes requesting them effortless. A new Google Review Link feature lets you add your Google Review URL to your business account. From there, you can send personalised review requests to customers via SMS or email directly from an appointment, with the pet's name, service details, and a direct link to your Google Review page. The system tracks which customers have already been asked, preventing duplicate requests and ensuring your outreach is professional, not pushy.
We also shipped improvements to the Pet Owner Booking Experience (enhanced loading states, booking confirmation dialogs, stay pricing breakdowns) and performance improvements across the scheduler, forms, and mobile experience.
Use Cases
- After a great grooming session, a groomer taps "Request Google Review" on the appointment. The customer receives a personalised SMS: "Hi Sarah, we loved having Buddy in today for his Full Groom! If you have a moment, we'd love a Google review:" followed by the direct link. Next time Sarah visits, the team sees the request was already sent
- A daycare runs through the week's completed appointments and sends review requests to all first-time customers via email, knowing the system won't re-send to anyone who has already been asked
- A business owner checks their review request history and sees they have sent 45 requests this month with a clear view of which customers have and haven't been asked yet
Bottom Line
Every happy customer is a potential 5-star review. Personalised smart requesting via SMS and email turns post-appointment goodwill into Google reviews, without the awkwardness of asking in person or the risk of spamming repeat customers.
The Full Picture
Let's put this in perspective. In this single release cycle, Petboost shipped:
- 7 analytics tabs with pre-computed summaries and on-demand deep dives
- 60+ automated insight cards across every reporting dimension
- Period comparison (up to 3 historical periods) and forecasting (up to 3 future periods)
- Calculation explainers on every insight with step-by-step maths
- Geographic intelligence with 5 map modes and suburb-level revenue analysis
- 18 marketing campaign generators with customer lists, email drafts, and creative prompts
- 11 ready-to-use email templates personalised with real customer and pet data
- Recurring appointment management with conflict resolution and series progress
- Price overrides, appointment archiving, and move to different date
- Service category colours with custom text and background
- Bulk send notes and photos from Mission Control
- Personalised smart Google Review requesting via SMS and email
- Enhanced pet search with multi-word matching
- Client introduction emails for welcoming new customers
- Performance improvements and mobile enhancements across the platform
This is not an incremental update. This is a platform that just took things up another notch.
What's Next?
We are not slowing down. The roadmap for March and beyond includes even more intelligence features, deeper integrations, and tools that continue to turn your data into your competitive advantage.
If you are already on Petboost, explore the new Reporting & Intelligence section today. If you are not, there has genuinely never been a better time to see what the platform can do for your business.
Start your free trial at business.petboost.com/register
Frequently Asked Questions
How do I access the new Reporting & Intelligence features?
Navigate to Reporting & Intelligence from the main navigation menu. All 7 analytics tabs (Overview, Appointments, Customers, Team, Services, Financial, Map) are available immediately. The Marketing Ideas tab is also accessible from the same page.
Do I need to pay extra for Reporting & Intelligence?
No. Reporting & Intelligence is included in your Petboost subscription at no additional cost. Every feature described in this post is available to all Petboost users.
How accurate is the forecasting?
Forecasting uses day-of-week weighted averaging from your historical data with trend detection. The accuracy depends on how much historical data you have. With 3+ months of data, forecasts are typically within 10-15% of actual revenue. Each forecast includes a confidence range (min-max) so you can see the spread.
Can I export my analytics data?
Yes. Each analytics tab supports CSV export with tab-specific columns. You can also generate an email summary that covers all 6 analytics sections plus comparison and forecast data.
How do the marketing campaign ideas work?
Campaign ideas are generated from your real booking, customer, and pet data. Each idea shows a relevance score (0-100), a customer list, suggested channels, and tools to draft emails, create social content (via ChatGPT and Canva prompts), print, or export to CSV. You review and send everything manually.
Do the email templates send automatically?
No. Petboost does not send emails on your behalf. Email templates open in your email client (Gmail, Outlook) with pre-written, personalised content. You review, edit if needed, and send manually. You stay in full control.
What happened to the Map tab? How does it work?
The Map tab performs an on-demand analysis that geocodes your customer addresses and plots them on an interactive map. It has 5 viewing modes (Revenue, Customers, Team, Weekday, Boundaries) and surfaces suburb-level revenue data, customer density, and growth opportunities. It requires customer addresses to be on file for best results.
Related Petboost Features
- Reporting & Intelligence: Explore the full Reporting & Intelligence suite
- Self-Service Booking: Let clients book themselves 24/7
- Pro Automations: Automate confirmations, reminders, and payments
- Prepaid Packages: Build loyalty with prepaid bundles
- Mobile App Experience: Manage your business from anywhere