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Marketing Ideas for Pet Businesses

10 actionable marketing strategies for groomers, walkers, boarders, and trainers. Each idea includes step-by-step instructions, ChatGPT prompts, Canva design briefs, and email templates.

Campaign IdeaPet Lifecycle

Doodle Day Promotion

Run a themed "Doodle Day" event or social media series for your doodle breed clients.

Social MediaEmailEventsPartnerships
5 stepsRead more
Campaign IdeaPet Lifecycle

Senior Pet Wellness Month

Partner with a local vet for a senior wellness campaign targeting pets 7+ years old.

EmailSocial MediaPartnershipsContent Marketing
5 stepsRead more
Campaign IdeaPet Lifecycle

Puppy First Groom Package

Create a "First Groom" photo package with before-and-after for puppies under 1 year.

Social MediaEmailIn-StoreContent Marketing
5 stepsRead more
Campaign IdeaPet Lifecycle

Breed of the Month Spotlight

Feature your most popular breed in monthly social content with grooming tips and client features.

Social MediaContent MarketingEmail
5 stepsRead more
Campaign IdeaPet Lifecycle

Cat and Exotic Niche

Promote your capability for cats, rabbits, and non-dog pets to capture an underserved market.

Social MediaContent MarketingPartnershipsPaid Advertising
5 stepsRead more
Campaign IdeaPet Lifecycle

Pet Birthday Celebrations

Run a birthday promotion or social shout-out for pets with birthdays this month.

EmailSocial MediaSMSIn-Store
5 stepsRead more
Campaign IdeaPet Lifecycle

Large Breed Specialists

Promote your capacity and expertise for handling large breed dogs.

Social MediaContent MarketingPartnershipsPaid Advertising
5 stepsRead more
Campaign IdeaPet Lifecycle

Small Breed Pamper Package

Create a luxury pamper treatment specifically designed for toy and miniature breeds.

EmailSocial MediaIn-Store
5 stepsRead more
Campaign IdeaPet Lifecycle

Before-and-After Gallery

Create consent-based transformation content using your grooming results for social proof.

Social MediaContent MarketingEmail
5 stepsRead more
Campaign IdeaPet Lifecycle

Vaccination Awareness Drive

Partner with a vet for a vaccination clinic promotion targeting pets with expiring or expired vaccinations.

EmailPartnershipsSocial MediaIn-Store
5 stepsRead more

Pet Content Calendar

~126 pet awareness days across dogs, cats, breeds, welfare, and industry events. Each day includes marketing tips to help you plan your content year-round. Browse the interactive calendar, print the full list, or download it as an iCal file to import into your own calendar with recurring yearly events.

Browse the Calendar

These ideas work best with real data

Every idea above is yours to use, free and open. But imagine pairing them with real-time customer data, intelligent segmentation, and personalised email templates that open in your email client. That is what Petboost does.

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