This is the announcement we have been bursting to make.
Every single pet business on Petboost now has its own free, fully branded, SEO-optimised microsite. Not a booking link. Not a form. Not a sad little widget you embed on your existing website and pray someone finds it.
A proper, gorgeous, standalone microsite that showcases your business to the world.
We are calling it the Business Showcase Page, and it is, without exaggeration, the most powerful online presence tool ever built specifically for Australian pet businesses.
Forget Everything You Know About Booking Forms
Let's be honest: pet business "online booking" has been stuck in the dark ages. A clunky form. A phone number. A "DM us for pricing" caption on Instagram. Maybe, if you are lucky, a WordPress site from 2019 that takes 8 seconds to load on mobile.
That era is over.
Your Business Showcase Page is a booking form on absolute steroids. It is a complete online home for your business that does everything a website does (and more), with zero technical knowledge required, zero monthly hosting fees, and zero ongoing maintenance.
Here is what you get, completely free, the moment you set up your Petboost account:
Your brand, your colours, your identity. Set your primary colour, secondary colour, button colour, upload your logo (square and horizontal), add a hero image, or even embed a hero video from YouTube, Vimeo, or Instagram. Your page looks and feels like your business, not a generic template.
Your full service catalogue with real pricing. Every service you offer is displayed beautifully with images, descriptions, durations, and actual prices. No more "contact us for a quote." Pet owners see exactly what you offer and what it costs. Weight-based pricing? Handled. Multi-pet discounts? Shown. Add-on services? Listed.
Online booking that actually converts. A sticky booking bar follows pet owners as they scroll, so the "Book Now" button is always one tap away. When they click it, they land directly in your self-service booking flow. No friction. No "we will get back to you."
Quick Estimate: instant price filtering by pet size. Pet owners select their dog's size (XS through to Giant) and your services instantly filter to show only relevant options with the right pricing. The "do you take XL breeds?" phone call is extinct.
Built for Google. Designed for Humans.
This is where it gets really exciting.
Your showcase page is not just pretty. It is engineered from the ground up to help you get found on Google.
Every single page is server-side rendered as real, crawlable HTML. That means when Google's bots visit your page, they see your full service catalogue, your pricing, your location, your policies, everything, without needing to execute a single line of JavaScript. Most pet business websites built with website builders fail this basic test.
But we went further:
LocalBusiness JSON-LD structured data is automatically generated for your business. This is the technical markup that tells Google exactly what your business is, where it is located, what services you offer, your opening hours, your contact details, and your price ranges. This powers rich search results and local pack placements.
FAQPage schema is dynamically generated from your policies, vaccination requirements, and cancellation terms. Google can display these directly in search results as expandable FAQ snippets.
Location-based metadata weaves your suburb, state, and postcode into your page title, description, and heading structure. When someone searches "dog grooming Bondi" or "pet daycare near me," your page speaks Google's language.
Canonical URLs and sitemap inclusion ensure your page is properly indexed without duplicate content issues.
This is the kind of technical SEO that costs thousands of dollars to implement on a custom website. You get it automatically. For free. Updated every time you change a service or update your business details.
A Booking Form on Steroids (We Were Not Kidding)
Let's talk about what your showcase page actually includes, because the feature list is genuinely absurd for something that is free:
Brand Customisation
- Custom primary, secondary, and button colours applied via CSS custom properties
- Square and horizontal logo uploads
- Hero image or auto-playing hero video (YouTube, Vimeo, Instagram)
- Custom font selection
- Your business name, tagline, and description front and centre
Service Catalogue
- Every bookable service displayed with image, description, duration, and pricing
- Weight-based pricing tiers shown clearly per service
- Service category organisation with colour-coded headers
- Multi-pet discount visibility
- Add-on services and package options
- Group classes and course enrolment with upcoming session dates
Booking & Conversion
- Sticky booking bar that follows pet owners as they scroll
- Direct integration with Petboost Self-Service Booking
- One-tap booking for returning customers
- Package purchase options displayed alongside services
- Course enrolment with live availability
Business Information
- Operating hours and contact details
- Business address with map integration
- Service area coverage maps for mobile businesses
- Social media links (Facebook, Instagram, TikTok, YouTube, and more)
- Cancellation policies displayed transparently
- Vaccination requirements clearly listed
- Terms and Conditions linked
- Dynamically generated FAQ section
SEO & Discovery
- Server-side rendered HTML for instant indexability
- LocalBusiness JSON-LD structured data
- FAQPage schema markup
- Location-optimised metadata
- Canonical URLs
- Part of the Petboost browse directory for cross-linking authority
Why This Matters for Australian Pet Businesses
Here is the reality: the Australian pet industry is booming. There are over 30 million pets in Australian households. Pet owners are spending more than ever on grooming, daycare, training, walking, and boarding. And they are searching for these services online.
But here is the problem: most pet businesses have no online presence at all. Or they have a Facebook page they update once a month. Or they have a website that was built years ago and has never been touched since.
Meanwhile, pet owners are searching "dog groomer near me" on their phones, and the businesses that show up are the ones with proper online presence, structured data, and fast, mobile-friendly pages.
Your Business Showcase Page levels the playing field overnight. You do not need to hire a web developer. You do not need to learn WordPress. You do not need to pay for hosting. You do not need to worry about mobile responsiveness, page speed, or SEO best practices.
You just need a Petboost account.
Set your brand colours. Upload your logo. Add your services with pricing. Enable online booking. Connect Stripe. Done. Your microsite is live, your services are indexed, and pet owners can find you, browse your offerings, and book, all in one seamless experience.
The Network Effect: You Are Not Alone
Your showcase page is not an island. It is part of the growing Petboost Browse Directory: a searchable, location-aware directory of pet businesses across Australia.
Internal links between businesses, industry category pages, and the directory itself create a network of cross-references that strengthen search authority for every business on the platform. The more businesses that join Petboost, the stronger every individual showcase page becomes in search results.
This is something you simply cannot replicate with a standalone website.
See It in Action
Want to see what a real Business Showcase Page looks like? Check out Hound Health Bondi — the canine hydrotherapy and daycare business in Sydney's Eastern Suburbs that was the original inspiration for Petboost.
Their showcase page features custom brand colours, a full service catalogue with weight-based pricing, group class enrolment, and a sticky booking bar. It is a complete online presence, and it took minutes to set up.
How to Get Your Showcase Page Live
Getting your Business Showcase Page up and running is straightforward. Here is the checklist:
- Complete your business profile — business name, address, phone number, and email
- Upload your logo — square logo or a hero image (or both)
- Enable Self-Service Booking — so pet owners can book directly
- Add at least one bookable service — with pricing, description, and image
- Connect Stripe — for secure online payments
- Add your Terms and Conditions URL — or a waiver link
Once every requirement is met, your showcase page goes live automatically. No approval process, no waiting period.
Head to Settings > Showcase Page in your Petboost dashboard to check your progress and see which requirements you have left.
This Is Just the Beginning
The Business Showcase Page is live right now. Every Petboost business has one. And we are only getting started.
We are building the most comprehensive, most beautiful, most effective online presence platform for pet businesses in Australia. Your showcase page will continue to evolve with new features, deeper customisation options, and even more powerful SEO capabilities.
If you are an Australian pet business owner and you are not on Petboost yet, there has genuinely never been a better time to join. Your free microsite is waiting.
Get started with Petboost today and give your pet business the online presence it deserves.