More Than a Booking Form
Many pet business solutions provide a booking link: a URL that opens a form. No context, no branding, no search engine presence. Pet owners need your direct link to find you.
Your showcase page is different. It is a complete, branded microsite designed to support pet owners in discovering your business, researching your services, and booking online, all from one page.
Every Petboost business gets one. Free. No extra cost, no setup fees, no monthly charges.
What Pet Owners See
When a pet owner visits your showcase page, they get the full picture:
Branded Hero
Your logo, your brand colours, your fonts. A hero video from YouTube, Vimeo, or Instagram showing your space, your team, and the care you provide. Quick stats showing your service count and instant booking badges.
Full Service Catalogue
Every service displayed with images, descriptions, pricing, and duration. Organised by category with instant filtering. Badges for vaccination requirements, mobile services, multi-pet discounts, and package availability.
Quick Estimate
Pet owners select their pet's size (XS to Giant) and your services filter instantly. Only relevant services appear. Eligibility is clear without needing to call. The right pricing for the right pet, immediately.
Service Area Maps
For mobile services, a suburb-level coverage map shows exactly where you operate. Pet owners see at a glance whether you service their area.
Group Classes
If you offer puppy school, obedience training, or other group programs, enrolment is embedded directly on your showcase page. Pet owners browse course schedules and sign up instantly.
Trust and Transparency
Cancellation policies, vaccination requirements, Terms and Conditions, Waiver links, and your ABN. Full transparency before the first booking. Contact details with click-to-call, email, and links to your Facebook, Instagram, and Google Reviews.
Sticky Booking Bar
As pet owners scroll through your services, a persistent booking bar appears at the bottom of the screen. They enter their phone number and start booking from any section of the page.
Dynamic FAQ
Five to seven questions generated automatically from your business data: booking process, services, location, pricing, payments, vaccinations, and courses. Each question and answer is marked up with FAQPage schema for Google rich results.
SEO Features Built In
This is where the showcase page truly separates itself from a booking link. Every page is built with technical SEO features that most small businesses cannot replicate on their own:
LocalBusiness Schema: Full JSON-LD structured data with your business name, address, phone, up to 20 service offers with pricing, a ReserveAction for direct booking, and sameAs links to your social profiles.
Server-Rendered Content: A hidden, crawlable HTML article containing your full service catalogue, pricing, and location context. Search engines index your content even without JavaScript.
FAQPage Schema: Your dynamically generated FAQ is marked up for rich results. Google can display your questions and answers directly in search results.
Location Keywords: Your suburb, state, service categories, and "near me" variants are embedded in page metadata. Optimised for how pet owners actually search: "dog grooming Bondi", "pet daycare near me", "dog walking Eastern Suburbs".
Sitemap and Internal Links: Every showcase page is in the Petboost sitemap with weekly refresh. Breadcrumb navigation and cross-links to the browse directory and industry pages strengthen search authority.
OpenGraph and Social: Rich previews when shared on Facebook, Instagram, or LinkedIn. Your hero image, business name, and service summary displayed professionally.
Your Brand, Not a Generic Template
Your showcase page is not a cookie-cutter template. You control:
- Brand colours: Primary, secondary, and button colours applied throughout via CSS custom properties
- Logo: Square and horizontal variants displayed in the hero and sticky booking bar
- Fonts: Custom font families loaded from URL
- Hero video: YouTube, Vimeo, or Instagram embeds that auto-play
- Hero image: Your best photo displayed in a responsive bento grid
The result looks and feels like your own website, because functionally it is.
The Browse Directory
Your showcase page is not an island. It is part of the Petboost browse directory, where pet owners can search for services by map or list view. Every business in the directory links to its showcase page. The network of internal links strengthens search authority for everyone.
How to Set Up Your Showcase Page
Setting up your showcase page takes minutes. Complete these requirements in your Petboost Settings:
- Business Profile: Add your business name, address, and phone number
- Branding: Upload a logo or hero image
- Booking Settings: Enable self-service booking
- Services: Add at least one bookable service
- Payments: Connect your Stripe account
- Policies: Add your Terms and Conditions or Waiver URL
Once all requirements are met, your showcase page goes live automatically. The Showcase Page tab in Settings shows your progress with a clear checklist.
The Bottom Line
Many pet business solutions provide a booking link. Petboost gives you a microsite.
A free, branded, SEO-optimised online presence designed to support pet owners in your area in discovering your business, researching your services, and booking online, 24 hours a day, 7 days a week.
No website needed. No extra cost. No maintenance required.