Petboost CEO Joins Pet Brand Podcast to Discuss Pricing, Growth, and What Actually Drives Pet Business Success

Petboost Co-Founder and CEO Frazer McLeod recently sat down with Varnit Dhoundiyal, host of the Pet Brand Podcast, for an in-depth conversation about what actually drives growth in the pet industry and why many businesses struggle to scale beyond a certain point.

The Pet Brand Podcast covers all corners of the pet industry: not just software or marketing, but the operational realities, the growth decisions, and the patterns that separate solid businesses from scalable ones.

What the Conversation Covered

This was not a surface-level conversation. Varnit came prepared with questions that went beyond Petboost and into the broader journey: the early mistakes, the lessons learned from working with pet businesses across different verticals, and what actually drives growth beyond surface-level tactics.

Key topics included:

• Pricing psychology in pet services and what most founders get wrong about how they price their offerings
• Operational leaks that quietly cap growth, the hidden costs that are silently costing businesses thousands
• Why many businesses try to market their way out of structural issues and why fixing operations, not marketing, is often the fastest path to growth
• What real product-market fit looks like in the pet industry and how to distinguish it from early traction
• The real difference between companies that stay small and those that scale, and the decisions that determine which path a business takes

Frazer shared insights gained from years of working closely with pet businesses across multiple sectors, including grooming, dog walking, daycare, boarding, and training.

About the Pet Brand Podcast

The Pet Brand Podcast, hosted by Varnit Dhoundiyal, covers the full breadth of the pet industry with a rare depth of knowledge spanning products, hardware, software, grooming, daycare, training, boarding, and beyond. The show is designed for pet business leaders who are building, scaling, or rethinking how they run their operations.

Listen Soon

This episode is coming soon. Subscribe to the Pet Brand Podcast to catch it as soon as it goes live.

About Petboost

Petboost is an Australian-built all-in-one booking, payment, and client management system designed specifically for pet businesses. From dog groomers and walkers to daycares, boarding facilities, and puppy schools, Petboost helps business owners systemise their operations, professionalise their client experience, and focus on the work that matters: caring for pets.

Petboost is co-founded by Frazer McLeod (CEO) and Mo Abed (CTO), with backing from the Di Marco Group, the family office of TechnologyOne founder Adrian Di Marco. Learn more at petboost.com.au/business.