29 Features

Everything your pet business needs. Nothing that gets in the way.

Purpose-built for pet businesses. Not adapted from generic appointment software.

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How bookings happen

Scheduling & Booking

Magic Scheduling

A scheduling experience designed for the ins & outs of the pet industry.

Online Booking

Clients book, fill in their pet's details, and pay — without you doing anything.

Smart Booking Rules

Stop manually vetting every request. Your eligibility rules run on their own.

Sessions & Capacity

Control exactly how many pets you see, when, and which services each session allows.

Group Courses

Run puppy school like an actual school — enrolment, attendance, capacity — not recurring appointments.

Mission Control

Walk in each morning knowing exactly what the day holds, without opening five tabs.

How you get paid

Payments & Revenue

Payments

The appointment ends. The invoice generates. The card charges. The receipt sends. You are already on your next booking.

Prepaid Packages

Lock in revenue weeks in advance. No admin when clients show up — credits deduct themselves.

Card Reader

Take in-person payments without leaving your booking system. Walk-ins covered.

Add-Ons & Upselling

Clients spend more without you having to ask. Extras are offered during booking.

Referral Program

Your happiest clients become your best salespeople — automatically tracked and rewarded.

What you offer

Services & Configuration

Service Types

Whatever your business looks like — grooming, boarding, training — there's a service type built for it.

Pet Owner Booking Experience

A booking experience so smooth, clients come back before you send a reminder.

Showcase Page

Your own branded presence online — found on Google, bookable without a phone call.

Who you serve

Customers & Pets

Client & Pet Profiles

Know every pet's history, quirks, and needs before the appointment even starts.

CRM

Never ask a returning client to repeat themselves again.

Pet Attributes

Nothing about a pet is ever forgotten — 2,000+ tags visible on every appointment.

Report Cards

Every question answered before they ask it. Notes, photos, and timestamps that build trust after every appointment.

How you stay in touch

Communications & Marketing

Automated SMS & Email

No-shows go down. Clients arrive informed. You send nothing manually.

Google Review Requests

Turn your best appointments into your best marketing — one tap, no effort.

How you run your day

Team & Operations

Automation

Bookings confirmed, reminders sent, cards charged, receipts delivered. Six steps that used to eat your evening, handled automatically.

Team & Resources

New team member starting Monday? Send them a link. No app download, no training manual. Unlimited staff, no per-seat fees.

Capacity Management

Never overbook your facilities. Your limits enforce themselves, automatically.

Bulk Operations

Block out public holidays, update prices, or cancel a week of appointments in one go. Hours of admin, done in minutes.

Location Tracking

Proof of every visit. Check-in timestamps, geotagged photos, and an interactive Magic Map that shows clients exactly where and when.

How you grow

Intelligence & Platform

Reporting & Analytics

Stop guessing what's working. Your data tells you exactly what to do next.

Mobile App Experience

Run your whole business from your phone, without ever downloading anything.

Run From Anywhere

Front desk, van, back office — every role gets the full experience on any device.

Simulation Mode

See exactly what your customers see. Preview their booking and profile experience to troubleshoot issues in minutes.

Ready to see it in action?

Every feature above is included in every plan. No add-on pricing, no per-seat fees.

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