Petboost started inside a daycare and hydrotherapy business, and every business type since has been designed inside real Australian pet businesses.
Every pet software vendor says they understand your industry. Some lead with a founder who used to hold the clippers, some lead with a feature list, and from the outside it is hard to tell who actually gets how a Tuesday runs. The question that cuts through is simple: has anyone who built this stood at the counter during the morning rush?
Our answer is on the record:
Petboost began at Hound Health Bondi, our co-founder Annika's daycare and hydrotherapy business, opened in 2018 and still open today.
Software is our first trade: a career designer and a career engineer build Petboost full time, backed by the founder of TechnologyOne, Australia's largest enterprise software company.
Every business type was designed inside real businesses: body-area grooming notes from established salons to boutique one-person studios, play-area capacity on daycare floors, kennel capacity and 24-hour billing inside boarding facilities, GPS-verified check-ins with walkers.
The practice is ongoing. We are still inside Australian pet businesses every week, and it shows in details a feature list cannot fake.
