Every other tool here prices a decision you have to make. This one prices a loss you are already carrying. Four numbers, and no email address.
4 inputs
your ticket, your visit rate, your quiet list, your judgement
No email
the number appears on the screen, nothing is collected
Every formula
named in plain words further down, along with what it ignores
The defaults are a starting point, not advice. Overwrite every line.
What one visit is worth to you, before you add anything on.
A groom every eight weeks is about 6. A daycare regular is far higher. A boarding family might be 2 or 3.
Count them, do not guess. Take out anyone who moved away or is no longer a pet owner.
Your honest estimate. If you have never asked them, you do not know yet, and that is the point.
Clients you could recover
10
of 40 sitting quiet
Revenue at stake, a year
$5,700
Same number, a month
$475
Revenue, not profit. What it costs you to serve those clients is not taken off.
Three lines, all of them above. Nothing is hidden and nothing is weighted.
lapsed clients x share who would return
Your quiet list, multiplied by the share you believe one nudge would bring back. Nothing clever. The estimate is yours, and it is the input worth arguing about.
clients recovered x average ticket x visits per year
A recovered client is treated as an ordinary client for the following year: they come back at your normal rate, at your normal frequency.
annual figure / 12
Spread flat. Real rebooking arrives in a lump after you contact people, then settles, so no single month looks like this.
Doing your prices as well? The pricing calculators work out the minimum a job has to earn, and the price index says what published businesses charge.
The arithmetic is easy. Deciding which clients are genuinely gone is the hard part.
This page uses one flat 90-day window because it has to. Petboost does not: it learns each pet's own visit rhythm and puts the overdue ones on the Customers screen, where you already work. See how client retention works.
