Our logo, colours, fonts and the rules for using them. Download the files and copy any value in one click.
A paw lifting off. The tail is the boost. The logo is the paw plus the Petboost wordmark, and the two always travel together.
The default. Use it on white and light backgrounds.
For dark backgrounds, such as slate-900 or a photo with a dark overlay.
One-colour print and stamps. Light backgrounds only.
The same logo with Business underneath. Use it when you are talking about the Petboost Business product, such as the app and anything written for business owners.
The default. Use it on white and light backgrounds.
For dark backgrounds, such as slate-900 or a photo with a dark overlay.
One-colour print and stamps. Light backgrounds only.
Leave space equal to the height of the lowercase "o" in Petboost on every side. Nothing else sits inside it.
The full logo is never narrower than 96 px on screen or 25 mm in print. The paw on its own is never smaller than 16 px or 5 mm.
Pick the version with the most contrast to the background. Full colour or black on light, reverse on dark.
Keep the ® in the logo files that carry it. The paw on its own has none, so do not add one. In writing, put ® after the first or most prominent Petboost, not after every one.
Use the paw for app icons, favicons and social avatars. Anywhere else the full logo goes first.
Top left or centred, with room around it. It is never the smallest thing on the page.
Match the visual weight of both and keep the clear space between them. Do not merge them into one shape.
Three colours make the logo. Click any value to copy it.
The paw. Graphics and large shapes only, never body text (3.2:1 on white).
The wordmark. 13.2:1 on white, so it is safe for text.
The reverse wordmark and the detail inside the paw.
Primary button
Purple. One primary button per screen.
Headline accent
Coral. One to three words of a hero headline, nowhere else.
Text must reach 4.5:1 against its background (WCAG AA). Print values (CMYK and Pantone) are on request: help@petboost.com.au.
One typeface, Europa, in two weights. Bold carries headlines and buttons. Regular carries everything else.
Run your pet business, your way
Headlines, buttons and labels. Tracking -0.2 to -0.5 px on large sizes.
Bookings, reminders and payments, sorted. Body copy is 16 px or larger, with normal tracking and a line height of about 1.5.
Body copy, captions, forms and help text.
Sentence case everywhere. Capitals for the first word and proper nouns, including our own names.
Left for anything longer than two lines. Centred only for short, striking lines.
In email and Office files, use Arial, then Helvetica, then any sans-serif. Never swap in a second brand font.
Europa is licensed to Petboost through Adobe Fonts. Partners get the logo, not the font files.
We write like a capable friend who runs a pet business too. Plain, warm and specific.
Short sentences and everyday words. Say what the product does before saying what it is.
Write to one owner, not a crowd. Be kind about how busy they are.
A real number or a real step beats a promise. If we cannot measure it, we do not claim it.
Petboost Pty Ltd owns the trademarks in the Petboost name and in each of our logos. You can say you use Petboost and you can link to us. You cannot suggest we made, approved or endorse something.
Always one word, capital P, lowercase b. The ® goes after the first or most prominent mention.
Petboost® is booking, payments and customer management software for Australian pet businesses, from groomers and boarding kennels to walkers and trainers.
Petboost® is a registered trademark of Petboost Pty Ltd. The Petboost logo, the Petboost Booster paw logo and the Petboost Business logo are trademarks of Petboost Pty Ltd.
Put the badge or the words where Petboost is doing the work, such as your booking page. Not on every page of your site.
Your own name and logo stay at least as prominent as ours.
Do not print our logo on products, clothing or giveaways without our written yes.
Use the logo files as supplied and write Petboost as above. No need to ask first.
Use of the name and logo is allowed on these terms only, can be withdrawn and does not transfer. We may update this page. A signed agreement with us overrides it.
Email help@petboost.com.au with the link and a screenshot. We reply within 3 business days.
Other companies' names and logos on our site belong to them and are used to describe how we work with them.
Every file on this page in one zip. Use SVG wherever you can: it stays sharp at any size.
27 files: three logos, three Business logos and three paws, each as SVG, PNG (1600 px wide for logos, 1200 px tall for paws) and a small PNG. Backgrounds are transparent.
