The Slot and the Visit
Ask a groomer how long a groom takes and you get the length of the booking: the part of the day the dog holds a groomer. Ask an owner and they mean something else, which is when they can come back. Both are fair questions, and the second answer is longer.
Most of this post is the first number, measured. In September 2026 we read the online booking pages of Australian grooming salons and wrote down how long each one books, by service and by the size of the dog. We ended up with full-groom times from 65 salons, most of them found in 40 suburbs and towns drawn at random. Salons we know to be Petboost customers were left out, and the method is in the sources at the end.
The second half turns the range into one length a dog can actually be booked for.
What Salons Book for a Full Groom
A full groom here means a clip all over, with the bath and dry included. "Typical" is the median salon. The middle half runs from the salon a quarter of the way up the list to the one three quarters of the way up, which says more than the full range would, because eleven salons book every dog for the same length whatever its size.
| Dog size | Typical booking | Middle half of salons | Salons |
|---|---|---|---|
| Small (up to about 10 kg) | 1 hr 30 min | 1 hr 15 min to 2 hr | 63 |
| Medium (about 10 to 20 kg) | 1 hr 45 min | 1 hr 30 min to 2 hr | 60 |
| Large (about 20 to 30 kg) | 2 hr | 2 hr to 2 hr 30 min | 50 |
| Giant (over about 30 kg) | 2 hr 30 min | 2 hr to 3 hr | 37 |
The small dog figure barely moves. It stays at an hour and a half however we cut the sample, and capital cities and regional towns book it the same. Medium holds at an hour and three quarters in all but one cut, which puts it at about two hours. Large and giant move more: large between two hours and two and a quarter, giant between about two hours and two hours forty, depending on which salons are counted.
Size does most of the work. Inside the same salon, a large dog is booked a median 45 minutes longer than a small one (49 salons), and a dog over 30 kg an hour longer (36 salons). Medium is the odd one out. It adds a median 15 minutes, and 22 of 58 salons book small and medium dogs for exactly the same time.
Six salons book a full groom for less than an hour, and we left them out. The two that explain it on their own pages use the short slot as an arrival time.
Other Services
Typical booking in minutes, with the number of salons in brackets.
| Service | Small | Medium | Large | Giant |
|---|---|---|---|---|
| Breed or style groom (scissor work, a longer length) | 98 (29) | 120 (28) | 150 (22) | 180 (13) |
| Tidy (bath, dry, face, feet and hygiene trim) | 60 (56) | 75 (52) | 90 (40) | 100 (33) |
| De-shed (bath and blow-out with undercoat removal) | 64 (32) | 75 (33) | 90 (22) | 120 (19) |
| Bath and blow-dry | 45 (44) | 60 (43) | 60 (36) | 70 (27) |
The giant style groom rests on 13 salons, so hold it loosely. Some services are too thin to table at all. The handful of salons that time hand-stripping book two to three hours for it. A puppy's introduction groom is a median 90 minutes across the 20 salons that list one, too few to split by size. A bath with a towel dry comes in at about 30 minutes, but fewer than ten salons offer one at each size.
Coat Adds Time, Though Less Than Size
Few salons time coats separately. The ones that do let us compare like with like: one salon's own short-coat time against its long or double-coat time for the same service and size.
| Compared with the same salon's short-coat time | Extra minutes (median) | Salons |
|---|---|---|
| Bath and blow-dry, long coat | +12 | 13 |
| Bath and blow-dry, double coat | +15 | 6 |
| Tidy, long coat | +5 | 11 |
| Tidy, double coat | +38 | 5 |
| De-shed, long coat | +15 | 13 |
| De-shed, double coat | +38 | 4 |
| Full or style groom, long coat | +30 | 4 |
Apart from the full groom, only the long-coat rows rest on more than ten salons. The double-coat rows rest on four to six salons each and the full-groom row on four, so take them as a direction. We also couldn't pull long silky coats apart from curly ones, because salons that split by coat put poodles, oodles, Maltese and Shih Tzus in the same "long" group.
Read together, a double coat adds something like 15 to 40 minutes to a booking and a long coat usually less. Neither moves the booking as far as going from a small dog to a large one does.
Matting is not in these numbers. It changes the price as well as the time, and What to Charge When the Coat Is Worse Than Booked deals with both.
The Visit Runs Longer Than the Booking
The booking is the groomer's time. How long the dog is away from home is a different number, and salons that talk about it describe something longer.
Thirteen salons say in their own words how long a full groom takes, and the typical answer is two to three hours. Sixteen describe how long the dog will be with them. Their answers usually top out at three hours, and several say four or more. One salon books full grooms in 30 to 60 minute slots and tells owners, on the same booking page, that the appointment usually takes two to three hours. Several ask owners to collect within 30 to 60 minutes of a text saying the dog is ready, and charge a late fee after that.
Six other salons skip the length altogether and publish a drop-off window, usually a morning drop-off that closes somewhere between 9:30 and noon, with pick-up in the afternoon.
So when an owner asks how long, the useful answer is the visit. You can give them that and still keep the booked length on your own calendar.
Turning a Range Into a Length You Can Book
A booking page can't book a range. It needs one length for each dog, and that length has to be settled before the dog arrives.
Petboost is our product and we make money when you use it, so weigh this section with that in mind.
One service per size. A service in Petboost has one duration, so the full-groom table becomes four services, Full Groom (Small) through Full Groom (Giant), each with its own length. Give each a range under Weight Restrictions and a dog can only book the size its weight fits. A coat that changes the whole job can have a service of its own, the way a de-shed usually does. If you don't have your own times yet, the medians above are a fair first guess for a salon. Five working days of timing real grooms will show where yours differ, which is the method in How Many Pets a Day Is Sustainable?.
Extra time that follows the dog. Most coat time belongs on the dog rather than on the menu, because the double coat turns up at every visit whatever the owner books. In Petboost a pet attribute can carry booking properties, and one of them is a Duration change. Give a Double Coat attribute 30 minutes of Additional time and a dog carrying it is booked 30 minutes longer, with Petboost only offering times that have room for it. Less time works the other way. If a dog carries two attributes that both change the time, the larger change applies and they don't add together. The same booking properties can add a surcharge, which is where the matted-coat post takes over, and Pet Attributes has the rest.
Padding for the part that isn't the groom. Cleaning down between dogs takes real time, and it shouldn't make the groom look longer to the owner. Under Settings, Duration & Timing, Advanced options, Appointment Padding holds Buffer time before appointments and Buffer time after appointments, from 15 minutes up, and any service can set its own. Owners never see padding as part of the service, and it isn't charged.
Telling owners the visit. On each service, Duration & Timing has a card called Times customers see. Set the drop-off side to A window and the booking page and reminders show a drop-off window instead of the exact start. Set the pick-up side the same way and the owner gets a pick-up window around the time the groom should finish. Staff still see the booked times, and neither window changes how many dogs fit in the day. To show no clock at all, A message instead of a time shows wording such as Morning. A Receptionist Asked Us to Remove the Drop-Off Window makes the case for keeping one.
Petboost has no per-groomer pace: a service takes the same time whoever grooms the dog. If a newer groomer needs longer, set a later end time when you book their dogs, or turn Drag Lock off and drag the booking longer on the calendar. An add-on has no time of its own either, so extra minutes go on the service or the dog.
Many salons in this sample publish their times through general booking tools, Fresha, Square Appointments, Timely and Wix among them. They handle one length per service well, and a size menu works in any of them. They book a client rather than a dog, though, so the size and coat come from whatever the owner picks off the menu, and nothing recorded about the dog can change the length.
Once every service has an honest length, the capacity calculator turns those minutes into a day: how many dogs your groomers and your tables or dryers can hold, and whether one more of either would add any.