Most owners set up a new extra, tick the box that puts it on the booking page, and wait.
A couple of customers notice. Most do not. Three weeks later the conclusion is that clients round here are not interested in add-ons, when almost nobody has actually been asked.
Sales starts at the booking page. It does not stop there.
The gap is the ask
Say you launch a spa upgrade at $22. A facial, a mask, a spritz of cologne. Ten minutes on the end of a groom that was already in the diary.
Week one, online, two people tick it.
So you give the team one job at drop-off. Explain what is in it, ask every customer, work towards a number. Three of the first four say yes. That is $66 before lunch. Nobody put the prices up and nobody stayed late.
Nothing about the offer changed between those two weeks. Somebody asked out loud, that was all.
What your team needs before they will ask
Asking for money is uncomfortable when you are not sure of your ground. That is what stops most people at the counter, and it is fixable.
- They can recite what is actually in it. A groomer who cannot say what a spa upgrade includes will change the subject.
- They can say why it is good for the dog in one sentence. "He is holding a lot of dead undercoat, the deshedding treatment pulls it out and he will drop far less on your couch for a few weeks."
- They ask everyone suitable, not just the ones who look like they will say yes. Guessing who has money is the fastest way to sell almost none of them.
- They have a number. Four spa upgrades today. Not "try to sell some".
Write the number on the whiteboard in the morning and read out where you landed at the end of the day. That is the whole system.
Your customers want this more than you think
To you, clipping nails is Tuesday. You have done it ten thousand times and it takes ninety seconds.
To the owner it is a wrestling match on the bathroom floor with a dog who has worked out what the clippers sound like. They get one nail done. Somebody nearly gets bitten. They give up and book it in six weeks later, by which point the quicks have grown right out.
Worming tablets, ear cleaning, brushing a coat that mats if you leave it a fortnight, picking up the yard. Owners are not pet professionals and most of them are quietly relieved to hand it over. Priced sensibly, the answer is usually yes.
What to put on the menu
A good add-on takes a few extra minutes, costs you almost nothing in materials, and solves something the owner has been avoiding.
Grooming
Facials, nail work, teeth, deshedding. All of it happens inside the appointment you already blocked out. Lead with the bundle rather than the individual extras, because one $22 yes is easier to get than three small ones.
Daycare and enrichment
Enrichment sells because it answers a guilt. An owner stuck at a desk all day wants to know their dog did something today besides exist in a group. Twenty minutes one-on-one, a puzzle feeder at lunch, a bath so the dog comes home clean on a Friday.
Mobile visits, walking and home care
This is the most under-priced list in the industry, and you are already standing in the house. Putting dinner down and washing the bowls. Giving the tablet. Clipping nails. Picking up the yard. Every one of those is a job the owner does at 9pm in the dark, and every one of them costs you two minutes while you are there anyway.
Make it hard to miss
Customers meet you in different places, so the extra needs to exist in all of them.
On the booking page. Add-on services appear in the booking form as an Add Extras section with its own card per pet. Tap a tile, the price updates. On a boarding booking the heading reads Enhance Their Stay instead.
On a booking they have already made. The same carousel sits on the appointment inside their account, right above the price breakdown, so the customer who thought about it on the drive home can still add it.
Worth knowing: that panel only appears on a one-off booking that is still pending or confirmed, has no extras on it yet, and allows changes. Courses, stays, package-credit and recurring bookings are deliberately left out of it.
On the counter. Settings, Branding, Print Materials, Create a Flyer. Pick A4, A5 or DL, write the headline and the line under it, tick the services you want listed with their prices. It pulls in your logo, your brand colours and your hero photo, drops on a QR code that opens your booking page, and hands you a print-ready PDF. There is a QR Booking Card in the same place if you want something smaller for the desk.
On Instagram. Settings, Branding, Social Posts. Pick a service, package, membership or course and Social Studio builds the post from it. Your photo, your brand colours, your logo, the price, and up to three value bullets you can rewrite in the editor. Spotlight if the photo is the star, Bold if the words are, Value stack if you want the list. Square, landscape or story. Then one button gives you the PNG. On a phone it opens the share sheet so it saves straight into Photos.
Export a story and the tile carries a link sticker placeholder, with the URL and the wording copied out of the editor for you, so the sticker lands on the booking page for that exact item.
The one catch, and the way round it
Social Studio builds from a service, a package, a membership or a course. The flyer lists your services. Neither of them will offer you anything typed as an add-on, because an add-on on its own is not a thing a customer books.
So build the spa upgrade as a package and post the package. Or post the full groom itself and write the extras into the three value bullets underneath it. On the flyer, the extras go in the line under the headline, and there is a Discounted Packages Available badge you can switch on if the upgrade is sold as a package.
Either way, the thing your team is asking about at drop-off is now also sitting on the counter and in the feed.
Before you try to fit another dog into a day that is already full, look at what the appointments you have booked are worth.
