Private training dies on travel time and the hours you spend writing notes nobody sees.
Business type
Monthly lines are what you pay whether a customer turns up or not. Annual bills (permits, CPD) are labelled in the hint.
Cost spread over useful life becomes a yearly reserve, then a slice of the price. Type $0 if you truly will not replace it.
Training equipment
Long lines, dummies, platforms, toys.
Car you use for house calls
Skip if clients come to you.
Camera and laptop
The follow-up videos and the notes.
Your minimum sustainable price
$108.52
per session, to cover costs and hit your income target
The diary needs 8.8 hours a day and you said you work 8.0. Something has to give: fewer sessions, longer days, or another pair of hands.
Effective hourly rate
$47.71
at your current prices
Sessions per year
1,058
23 a week after leakage
| Annual revenue | $126,960 |
|---|---|
| Card and platform fees | -$2,412 |
| Operating costs | -$7,020 |
| Equipment reserve | -$3,850 |
| Variable costs | -$12,167 |
| What you actually keep | $101,511 |
Profit per session
$95.95
sessions a week to hit target
20.6
| Load | Volume | Revenue | You keep |
|---|---|---|---|
| 50% of diary | 529 | $63,480 | $45,320 |
| 75% of diary | 794 | $95,220 | $73,416 |
| Full diary | 1,058 | $126,960 | $101,511 |
| Change | New price | Extra per year |
|---|---|---|
| +$10 per session | $130.00 | +$10,379 |
| +$20 per session | $140.00 | +$20,758 |
Same number of sessions. Demand is usually less price-sensitive than owners expect, but test a rise on new clients before applying it across the book.
Then run the diary
Petboost is the software this calculator came from. Bookings, occupancy, packages and the record of what you actually charged.
A 60-minute session with 25 minutes of driving and 20 minutes of notes is a 105-minute job. Price the job.
CPD is not optional on behaviour cases. If you will not fund it, do not take the case.
Every figure comes from the numbers you entered. The minimum is the point at which revenue covers operating costs, team wages, the equipment reserve, card fees and the pay you said you wanted, across the sessions you realistically complete in a year. It is general business information, not financial, tax or accounting advice. Last updated August 2026.
All nine calculators · Training prices by country · Training software
The dangerous inputs are the ones you leave on the default.
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