Travel minutes and the car usually matter more than the 30 minutes on the lead.
Business type
Monthly lines are what you pay whether a customer turns up or not. Annual bills (permits, CPD) are labelled in the hint.
Cost spread over useful life becomes a yearly reserve, then a slice of the price. Type $0 if you truly will not replace it.
Car you will replace
The walker's car, not the family car you pretend is free.
Leads, harnesses and rain gear
They die. Budget like it.
Phone and GPS you replace
Business handset cycle.
Your minimum sustainable price
$83.35
per dog-walk, to cover costs and hit your income target
Effective hourly rate
$15.61
at your current prices
Dog-walks per year
1,128
24 a week after leakage
| Annual revenue | $39,480 |
|---|---|
| Card and platform fees | -$750 |
| Operating costs | -$9,120 |
| Equipment reserve | -$4,333 |
| Variable costs | -$5,978 |
| What you actually keep | $19,298 |
Profit per dog-walk
$17.11
dog-walks a week to hit target
61.9
| Load | Volume | Revenue | You keep |
|---|---|---|---|
| 50% of diary | 564 | $19,740 | $2,922 |
| 75% of diary | 846 | $29,610 | $11,110 |
| Full diary | 1,128 | $39,480 | $19,298 |
| Change | New price | Extra per year |
|---|---|---|
| +$2 per dog-walk | $37.00 | +$2,213 |
| +$5 per dog-walk | $40.00 | +$5,533 |
Same number of dog-walks. Demand is usually less price-sensitive than owners expect, but test a rise on new clients before applying it across the book.
Then run the diary
Petboost is the software this calculator came from. Bookings, occupancy, packages and the record of what you actually charged.
Five solo walks with 15 minutes of driving each is not 2.5 billable hours. It is closer to four hours of your day.
Pack pricing that ignores the extra risk and the extra photos is how a $25 walk becomes a $12 hour.
Every figure comes from the numbers you entered. The minimum is the point at which revenue covers operating costs, team wages, the equipment reserve, card fees and the pay you said you wanted, across the dog-walks you realistically complete in a year. It is general business information, not financial, tax or accounting advice. Last updated August 2026.
All nine calculators · Walking prices by country · Walking software
The dangerous inputs are the ones you leave on the default.
Same idea, different unit and a different cost stack.
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